Link: Students brew up own brands of beers
A friend of mine e-mailed me a link to this story from the University of Delaware where students have started brewing their own beer, rather than buying brand names at retail prices.
The guys interviewed say that brewing their own beer is economical, as well as a fun process – both of them are now looking to create a perfect flavor for their individual tastes, something not being produced already.
Stories like this continue to keep showing up more and more frequently as people, like myself, are wanting to create and support their own product, not someone else’s. As customers gain more power (buying and creating), we will continue to see impact being made, forcing major brands to recognize the potential power of smaller, do-it-yourself brands like The South Butt!