The South Butt Challenge App on Facebook!
At The South Butt, although our opposition continues to disagree, we believe you can tell the difference between a face and a butt.
We figured the best way to settle this is to create a new Facebook app; appropriately titled, the “Face or Butt Challenge”.
This allows current experts to sharpen their skills, while helping less advanced users who are struggling to see the difference between a butt and a face.
Check out the application here:
http://apps.facebook.com/south-butt-challenge/

Power to the South Butt people!
Why can’t we “live and let live” – we’d have no wars……
Right on people – Those still confused between a face and a butt have bigger problems than we know!
Forget playing the game. Do as I did. Send a message to North Face for their actions. I returned my NorthFace purchase back to the store for a refund. ” After I told them why and what the “Butt” was and what North Face is doing to crush the little guy. The store rep at Dick’s Sporting Goods replied “Cool.” Never Stop Relaxing!
I think the actions of North Face are absolutely reprehensible! You have out marketed them – keep up the great work. Shame on their marketing team for poor strategic marketing! I wish you huge success! If you want to support The South Butt, you can help them fight back by expressing your opinions about their strong-arming actions against a little guy everywhere on the internet – speak out on Facebook, Twitter, blogs, etc. The Internet has given consumers more power to influence the sales of a company than ever!
I’m buying a jacket just because now. I’d never heard of the South Butt until northern jerks sued.
I just took my north face jackets to the good will. I’ll be getting new fleece.
Bring on the Navy Blue.
I used to think North Face was an outdoor clothing and camping store. Then, I started seeing their logo on “designer” clothing. I was getting sick of seeing North Face plastered all over their clothing line. I will never buy North Face. Go South Butt
I will buy The South Butt ONLY because The North Face is suing. What a bunch of A-Holes. I can’t believe they are so threatened by a college kid who started a T-Shirt company that has the polar opposite name. I was going to say, “Kudos to you!” but I don’t want to be sued by the candy bar maker.
The funniest part of this whole thing is the lawsuit, originally intended to shut you down, has actually PUT YOU ON THE MAP! The North Face can look forward to losing me as future customer.
to be fair . . . faces and butts both have cheeks!
North Face can suck the BUTT of a cow if they can tell the difference. I am for South Butt. Never stop relaxin’!
I got my Southbutt last night for Christmas from my boyfriend. I LOVE IT!!! I can not wait to stand next to people who are wearing NF and all you see is NF, NF, NF, “SB”, NF, NF, NF
WAY TO GO!!!!
Way to go South Butt! ~~~~ They just did a great story of your company on CNN ~~~
)
Kudos to you!
Being a brand marketer, what The North Face won’t admit is that this publicity is also good for them. Since you’re obviously not trying to compete with their product position, they’ll get additional attention for their “professional” category, while you occupy the “everybody” category. While your logo is a rip on theirs, but not inteded as a copy-cat, no problem-o there either. Well done, you’ve skirted the main copyright issues, and had fun to boot. Mike
you go Jimmy!! I just posted a comment on my Facebook wall telling everyone in my contact list to check you out and become a fan! Power to the little guy! North Face – go soak your head!!!
Funny!
My kids attend Appalachian State University where school colors on sweatshirts, T’s, jackets are very standard attire. Butt! If you weren’t fully aware of your surroundings while visiting ASU, you could easily be led to believe you’re on the campus of “North Face University” with all the North Face jackets/coats the students wear (especially black Denalis).
Hope to see some (a lot of) South Butt jackets there soon. Keep up the good work…
The filing of the lawsuit will definitely help North Face in terms of publicity. But that cuts both ways. Many people who would normally buy North Face gear will be angry—just as several of the people who have made comments here—and either throw away their North Face gear or decide to never buy North Face again. Worse yet, the process will generate an anti-North Face meme that will spread and will probably ultimate hurt the bottom line of North Face. It will be interesting to see how this plays out!
Okay, I think The South Butt is a hilarious and great idea and I am planning on buying something from it soon. But, I also think that people should’ve be turning their backs on The North Face. Sure, they tried to sue, but their clothesware is just as nice as The South Butt, so don’t stop buying from them just because of that. Why not have clothes from both South Butt and North Face??
I think that TSB is a very creative idea, but i’m not really sure you will win the lawsuit. I have one piece of credence: if NF tries to sue for logo, tell them to sue McD’s. (they’ve got arches too)
Okay…this is absurd. Wake up North Face. Why don’t you buy out this smart young man’s clothing line, hire him (because obviously he’s smart) and sell South Butt as another one of your product lines. Keep the name – how clever and how fun.
OR, is North Face planning on doing this anyway and wants to build up publicity. I would hope it would be the ladder because the prior the lawsuit is ridiculous.
I’m 58 years old and I would LOVE to buy some South Butt clothing.
Go Jimmy Go Jimmy!!!!!
I am boycotting NF till it drops this stupid suit.
Call their Corp ad droids.
Dude this idea is Amazing!!!! You should really consider making this a huge Company cause i know i would buy it. And hey North Face, This is the new suff, forget yall this is amazing
Hey Jimmy, this is Pamela Sue from Cape Girardeau, MO. I got a South Butt pink hoodie from my hunk of burnin love. And the shorts. love them both. I don’t want to take them off, I am a pro photographer, I would love to offer my free services to photograph you, your staff, products, for free of course. Power to the South Butt. Great Idea. Keep relaxin’ dude.
A fan of the South Butt,
Pamela Sue from Cape Girardeau, MO
I want to quote your post in my blog. It can?
And you et an account on Twitter?
You made some good points there. I did a search on the topic and found most people will agree with your blog.
I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the latest stuff you post.
Great article
I appreciate you for creating such a creative website. this site is not just informative but also very inventive too. We come across only few bloggers who are capable of write technical articles that creatively. we search for information about this subject. I went through many blogs to find knowhow regarding this.We look forward to the next posts !!
I certainly hope you are soon cleared of this vindictave attack against both you and your brilliant marketing campaign. I too will soon be a purchaser of your line and will spread the word. I wish you good luck and hefty profits!!
I guess they are suing south butt because in order to keep a trademark, you have to aggressively defend it (I think that is the legal term).
Anyway, seems like whacking TSB has had the opposite effect – way to go! Fire that legal counsel now!
cheers
Dick
Thank you! I would now go on this blog every day and check for new updates!
Thank you! I would now go on this blog every day and check for new updates!
Go south butt im going to buy me a jacket now.And by the way cut this guy some slack North Face he’s just trying to make some money….
This lawsuit raises very interesting questions. #1 – Who at the Face determined that the Butt would confuse people? #2 – Was that person stuck with his head up his A**? #3 – If, as occasionally happens, the company suing merges with the company sued, will it be called “Buttface”? #4 – If Buttface emerges as the surviving company, will the advertising slogan be “Explore Relaxation” or “Relax! Explore my Buttface!”