• Never stop relaxing.
  • Keep slacking in style.
  • Built for your trek to class.
  • Comfortably pink.
  • Fit for the great indoors.

Welcome

Hi, I’m Jimmy Winkelmann and I started The South Butt for people like us. The South Butt idea is simple: stay comfortable, relaxed, and always be yourself. Welcome, take a look around, and check out the gear in our store.

17 December 2009 ~ 34 Comments

The South Butt Challenge App on Facebook!

At The South Butt, although our opposition continues to disagree, we believe you can tell the difference between a face and a butt.
We figured the best way to settle this is to create a new Facebook app; appropriately titled, the “Face or Butt Challenge”.
This allows current experts to sharpen their skills, while helping less [...]

15 December 2009 ~ 45 Comments

Major traffic!

Everyone -
Thanks for all of the support so far!
We’ve seen publicity like never before and because of that have experienced some outages with the site. However, we are working around these and now the site and store are running like normal. We will continue to keep an eye on things, though!
Again, thanks to everyone [...]

14 December 2009 ~ 223 Comments

We’re being sued!

Hey everybody -
News came Friday afternoon that The North Face has decided to take us to court! Now, more than ever, we need your support as we prepare for the upcoming events. We’re stocked up and ready for the Holiday rush that is about to take place because of this news – please get your [...]

09 December 2009 ~ 110 Comments

Who is Jimmy Winkelmann?

Hey everybody -
I’m always getting a lot of e-mails and comments from fans and supporters of The South Butt and I generally do my best to make sure I reply to all questions / comments. Over the past few weeks though, I’ve been getting a lot personal questions about myself, my hobbies, what I do [...]

01 December 2009 ~ 5 Comments

Big Update!

Hey everybody -
Hope everyone had a good Thanksgiving break. We’ve had a lot happening with The South Butt, here’s an update on what’s going on and what’s coming up!
Updated Facebook Page
Last week, we updated our Facebook site with new photos and content. We’re currently working on an exclusive Facebook app, as well as exclusive promotions [...]

20 November 2009 ~ 2 Comments

How To Attend A Thanksgiving Break Party

Hey everybody –
Along with millions of other students across the country, I’m getting ready to head home for Thanksgiving break next week. I found a funny article on College Humor today that talks about how to prepare for, and successfully attend the Thanksgiving parties that you may find yourself at next week.
Here is the [...]

16 November 2009 ~ 2 Comments

Link: Students brew up own brands of beers

A friend of mine e-mailed me a link to this story from the University of Delaware where students have started brewing their own beer, rather than buying brand names at retail prices.
The guys interviewed say that brewing their own beer is economical, as well as a fun process – both of them are now looking [...]

11 November 2009 ~ 1 Comment

6 Camping Gear Essentials For The Indoor Guy

Here is a funny article from Details that features some camping related gear perfect for the guy that prefers to stay inside. My personal favorite is the Egyptian cotton sleeping bag liner. There is nothing better than enjoying the great outdoors while staying comfortable and relaxed!!
Also, if you stumble across anything you think [...]

10 November 2009 ~ 2 Comments

Link: The Whitworthian – How To Be COOL

Hey everyone – ran across a really funny opinion article on a Whitworth University student-run website. The Whitworthian – How To Be COOL.
The author talks about how students at this university (and most others) feel the need to buy brands to fit in or relate with their peers. It’s not that the students really believe [...]

10 November 2009 ~ 1 Comment

Stock up on The South Butt gear for the Holidays!

The countdown until Christmas has begun – now is the time to stock up on The South Butt gear for those on your gift list!

All of the recent publicity has increased our orders, as well as our production runs. We now have more sizes, colors, and styles available than ever before. Head over to our [...]